Leading British model agencies have signed up to support a “No Sunbed” policy for all their models ahead of Fashion Week. The zero tolerance policy, on sunbed use to protect their models from the health and cosmetic impact of using the ultra-violet tanning beds, is part of Britian’s cancer awareness program. Instead, models are encouraged to use spray-tans. We hope the same can be said soon of American agencies too!
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
