You’ve heard the saying “the show must go on” and that rule definitely applies if you trip or fall when walking the runway! You should simply pick yourself up and keep walking!!!! Many of the most famous supermodels have fallen on the runway. The mark of a professional model is how you handle the situation. This is not the time for tears or getting flustered!

Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.


