Once a designer has their garments (collection) ready, they hire showroom models to present the designs to buyers, department stores and special clients. In addition to modeling the garment, sometimes a showroom model is required to talk about what they are wearing. That means they must be smart, outgoing and have a great smile! Showroom modeling can be conducted inside a designer’s office, department store, retail store or in a convention setting.
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
