An actor’s ‘type’ is essentially a combination of their personality and external physical appearance. It is considered their character type or persona based almost entirely on first impressions. People involved with casting are in the business of searching for the right ‘types’ of actors to fill particular roles. An actor that can pinpoint their type and market themselves clearly has got a distinct advantage over the competition.
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
