Many of the NYC and European agencies have gone to digital portfolios because it saves a lot of money versus printed photos. Most local agencies still use the traditional portfolios. However, once a model gets to NYC or any other major modeling market it is a must to have an ipad not only for their photos but for all the other useful apps including directions to castings.
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
