A new breed of contact lenses that makes peepers look abnormally large a la the anime-inspired eyes. According to The New York Times, circle lenses are contacts made to cover not only your iris but part of the white part of your eyes to make them look big and doe-like. They come in both regular and unexpected colors, some with special designs on them. And they’re gaining popularity like you wouldn’t believe.
But there’s a snag: They’re not approved for the States, so teenagers and young girls are buying them in Asia and Canada from various websites. And some companies will even let you order your own prescription, which worries eye doctors, who are concerned that people will be wearing the wrong strength for their eyes. In fact, Karen Riley, a spokeswoman for the F.D.A., was quoted as saying “Consumers risk significant eye injuries—even blindness.”
Our conclusion: Until the United States approves them over here, we say forget it! Nothing is worth damaging your eyes or eyesight!
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
