A signature piece is typically something you wear everyday! It identifies you –it makes a statement about who you are. It can be anything from a fragrance, makeup, hairstyle, jewelry, a particular color, etc.
Think Ellen Degeneres – Tailored crisp button downs, vests and sweaters, sporty sneakers, Club Monaco jeans, not to mention her Cover Girl contract – minimal, fresh clean look!
Think Chanel – Miles of pearls and big sunglasses!
Think Ryan Gosling – Cool biker jackets and elegant menswear!
Think Gwen Stefani – bright red lipstick and blonde hair!
Think Emma Watson – Favors nude colors and trench coats!
Think David Beckham – Uber elegant – whether dressed down casual or dressing up with an unexpected fashion twist!
Your signature piece or style should be something that you LOVE! It isn’t a fashion trend but rather a piece that will last for years and compliment you in every way!

Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.


