‘Industrials’ are corporate films, made by businesses for use in training or motivating employees! There is on-camera work for talent and narration work for voice talent too! Industrial films typically have lots of corporate terminology – words that actors aren’t expected to personally know what they mean but have the job of making it seem they understand every word spoken!
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
