Set your portfolio down and let the agent look through it at his or her own pace. Don’t babble and give commentary as the agent looks through it. If they have a question, they will ask you. Often they are looking and thinking – so allow them their silence while they do their ‘job’. Let the photos speak for themselves. Don’t apologize for any photos; if they are bad, they shouldn’t be in your portfolio. Don’t worry if the agent doesn’t like some of the shots. They may feel the photos give you the wrong image. Once they have finished looking through your portfolio, then ask for their opinion. Free advice is just that – FREE! Remember to thank you the agent for their time!

Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.


