Asian female models are no longer on the sidelines of the fashion world. They are stepping into the spotlight and changing the game.
From being overlooked to becoming global icons, their journey reflects how the fashion industry is evolving and how these women have helped lead that change.
This article explores how Asian female models have overcome obstacles and are now helping shape the future of fashion around the world.
What Challenges Have Asian Models Faced in the Past?
For a long time, the fashion industry had a narrow view of beauty, focused mostly on European features. Asian female models were often left out or included only occasionally.
A 2018 Fashion Spot report showed that just 10.2% of models in top fashion shows were Asian, even though the global population tells a different story.
Many models were typecast or treated as “exotic” additions rather than respected for their individual talent. Fashion editor Jenny Zhang once wrote in Rookie magazine that it often felt like diversity in fashion was just about checking boxes, not real inclusion.
Behind the curtain, modeling agencies were hesitant to support Asian talent. They didn’t believe there was strong demand outside of Asia. Few Asian role models existed in the industry, and even fewer decision-makers supported their rise.
Who Were the First Asian Female Models to Break Through?
Progress wouldn’t have been possible without the pioneers who came before. China Machado, a Portuguese Chinese model, made history in 1959 by being the first nonwhite model to appear in Harper’s Bazaar.
Despite pressure to pull her photo, editor Diana Vreeland stood by it and said, “She is simply too beautiful to ignore.”
Anna Bayle, born in the Philippines, became a top name in the 1980s. Known as “Asia’s first supermodel,” she walked for major designers like Yves Saint Laurent and Chanel. Her strong runway presence made many in the industry rethink what beauty could look like.
Japan’s Sayoko Yamaguchi was another early standout. Her bold style and love for artistic fashion in the 1970s made her a favorite of designers like Kansai Yamamoto. She helped show that Asian models could set trends, not just follow them.
These women didn’t just model clothes. They challenged how the fashion world viewed Asian beauty.
Which Asian Female Models Are Leading Today?
Today, Asian female models are not only visible but also leading global fashion campaigns and headlining runways.
Liu Wen became the first East Asian model to walk in the Victoria’s Secret Fashion Show in 2009 and later signed with Estée Lauder as a global spokesperson. She has appeared in countless high-end campaigns.
Sora Choi from South Korea walks in over 90 shows each season. Her edgy look and versatile style have made her a favorite for brands like Prada, Louis Vuitton, and Alexander McQueen.
Other names like Fei Fei Sun, Chiharu Okunugi, and Fernanda Ly are also making waves. Fei Fei was the first Asian model to have a solo cover on Vogue Italia. Ly’s signature pink hair helped her stand out at Louis Vuitton.
Many of these models now work with top agencies like IMG and Elite, which have expanded their approach to include more global talent.
How Are These Models Changing Views on Beauty?
Asian female models are doing more than walking runways. They’re helping to shift how people think about beauty. Rather than being used to create an “exotic” look, they are being celebrated for their individual style and cultural background.
Fashion houses are responding. Dior featured the Korean hanbok in one of its shows in Seoul. Gucci launched a Lunar New Year campaign with Chinese model Estelle Chen, using traditional calligraphy.
Sora Choi has openly talked about learning to appreciate her features. In an interview with BoF, she said, “It took time to love my features because I was taught they weren’t beautiful. Now, I know they are what make me unique.”
What Are These Models Doing Beyond Fashion Shows?
Many Asian female models are now stepping into roles as business owners, public voices, and creative collaborators.
Liu Wen has partnered with brands on fashion collections and uses her platform to talk about topics like mental health. Japanese model Kiko Mizuhara launched her own clothing brand and has acted in films.
Several models have used their voices to speak out against anti-Asian racism. During recent spikes in hate crimes, they joined campaigns and posted messages of support to their communities.
According to WWD, luxury brands now see Asian models as important to their global image, not just their presence in Asian markets.
What Role Do Different Asian Countries Play in Fashion?
Asian female models come from many regions, and each one adds something different to the global scene.
1. South Korea
South Korea has become a trendsetter, thanks to the popularity of K beauty and K pop. Seoul Fashion Week draws international attention, and models like Hyun Ji Shin are gaining recognition around the world.
2. China
China is both a source of talent and one of the largest fashion markets. Models such as He Cong and Ju Xiaowen are regulars at Paris and Milan Fashion Weeks. Chinese fashion brands are also gaining international respect.
3. Southeast Asia
Though still underrepresented, models from Southeast Asia are gaining ground. Maureen Wroblewitz from the Philippines won Asia’s Next Top Model, and Thai model Nuttanicha Dungwattanawanich is attracting attention with global endorsements.
How Is Social Media Supporting Asian Models?
Social media platforms like Instagram and TikTok have helped Asian female models connect with fans and grow their careers.
Some models now act as influencers and businesspeople. Irene Kim, known for her colorful hair and street style, has used YouTube and Instagram to promote Korean fashion and culture.
Today, many casting agents check social media profiles when choosing models. Harper’s Bazaar reported that over 60% of agents now consider online presence part of their selection process.
Conclusion
The rise of Asian female models marks more than a shift in fashion trends. It reflects broader changes in culture, business, and identity. These women have challenged outdated norms and helped shape a more inclusive and diverse fashion industry.
Their stories prove that representation matters and that meaningful change is possible through talent, persistence, and purpose.
If you’re ready to start your journey with a reputable modeling agency, contact John Casablancas International today. We’re here to help you take the next step toward a successful modeling career.