Sometimes, accents and dialects are used in TV commercials. Do you know the difference between the two? An “accent’ is foreign and a ‘dialect’ is regional. In other words, if you were raised in the southern part of the US, you have a southern dialect. If you came to the US from Italy, you would have an accent.
Should you use an accent or dialect when auditioning for a commercial? If the script doesn’t call for it, the answer is no. If the director wants an accent or dialect, he/she will let you know either in the script or inform you at the audition.
Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.
