The mark of a professional model is that he/she never complains about what they are modeling! You were hired for the job based on your ability to ‘sell the clothes’ to the audience or reader. Your job is to act as though the clothes are your most favorite clothes in the world!
If you complain, we promise the client will never hire you again and since people tend to talk, rumors can spread that you are difficult to work with. And since no one likes a complainer, don’t complain about anything. Instead, if you need to vent, do so with your agent privately.

Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.


