An actor should always regard a TV audition as a performance. It is important to appear professional, relaxed and confident in spite of any nervousness you might feel. Keep in mind, as an actor, that in asking for the client’s confidence in you to sell a product you must first prove your ability to sell yourself! Self-esteem along with acting skill and technical knowledge are the key ingredients for a successful audition.

Rebecca Lord is the Chief Marketing Officer at John Casablancas Modeling and Career Centers, where she leads strategic marketing to grow brand visibility. With over a decade in copywriting, social media, and ROI-driven campaigns – plus 14 years as a freelance copywriter and designer – she specializes in messaging that resonates and delivers results. She’s based in Greater St. Louis.


