Runways capture the imagination when thinking of modeling, but walking, turning, and walking back is hardly the extent of what it means to model. In fact, one of the most prolific avenues is actually one of the faster branches to break into—commercial print. Run by companies and their need to show off products, audience appeal means a much more diverse spread of opportunities for you.
The First Look
Your headshot here is more important than anywhere else. Since this is how you are first seen, it is absolutely crucial you spend the time and money necessary to create a good one. The strongest contenders immediately connect your face with those looking at your profile. Avoid artsy shots with blur or extreme angles. Sell your face and you’re that much closer to landing a job.
Know the Market
Research companies. Research their products. Research the audience. Agents who work in this field can all agree that a knowledgeable aspiring print model is far more successful than those going in blind. Being honest about the company and what they’re selling means you can accurately assess your own traits to honestly determine if you truly fit the mold they want to fill. In short, don’t waste time.
Unlike runway models, commercial print requires a bit more control overexpression. In fact, many successful models in this line of work are actually, in part, trained in both acting and modeling. Modeling makes sense. After all, you need to know how to pose. Acting, however, may seem a little too distant, but it’s not. How many advertisements have models in a scene exhibiting one clear emotion in a single photograph? The easier it is for you to achieve that flexibility, the more valuable you become.