Fashion Tech Buzz And Innovations

Fashion Tech Buzz And Innovations

  • Neiman Marcus “Memory Mirrors” capture images and video to compare outfits side by side with 360-degree views.
  • Crew, Shopbop and Zara are adding a TRY button to checkout that lets you order up to five items for free and try them on at home before buying!
  • Beacon tracking technologies by Apple and Google, retailers ┬ácan send you instant discount codes based on what you’re browsing in-store.
  • Instagram’s Like2Buy lets you purchase items in your feed with a single click.
  • Stitch Fit (subscription services) uses your Pinterest page to shop for you, sending outfits monthly based on your taste.
  • COM: Thanks to visual search technology and real-time try-on capabilities, augmented reality apps like ShadeScout let you experiment with every color of lipstick, eyeshadow you name it, from more than 50 major beauty companies – from your smartphone! Take a photo of a color you love, then choose a brand. Similar hues comes up, which you can see on yourself with your front-facing camera!
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