Socially-conscious dress company Project Gravitas and JAG Models, an agency devoted to embracing women of all sizes, are teaming up to promote body-positive change within the fashion industry.
In an interview with HuffPost Live, Project Gravitas founder and CEO Lisa Sun explained that her fashion company is all about fostering confidence among women. Since most of our perceptions are shaped by the media we consume, she said, it’s crucial to show more than one type of body image in fashion.
“So, we’ve got to show more than just size zeros and twos,” Sun said. “Size zeros and twos are beautiful, [but] we’ve gotta show size zero through 18 … because that gives girls the chance to say, ‘I am me and I’m in a magazine too.’”
According to JAG Models co-founder Gary Dakin, this consumer-oriented way of thinking is starting to make waves in the industry. (Courtesy of Huffington Post)
