Runway modeling is a visual art form for presenting line, motion and attitude. The goal is to bring to life, using the ultimate representation of poise, posture and natural expressions. It’s an art that, in one single presentation sells, entertains, and represents the client, agent and the model”….Dwight Jordan, Runway Coach Extraordinaire
To succeed as a runway model requires intelligence, creativity and talent. The model is a real “artist” who must achieve the following:
- Sell the merchandise by presenting it with only the use of the body and an occasional prop, but without the use of voice.
- Entertain the audience, capturing their attention and holding it from the moment the entrance is made on the runway to the exit. To achieve this, the model must rely on their skills, imagination and attitudes. A different attitude may be needed each time she/he appears on the runway.
- Represent the client (hoping to be hired again), the agent (getting the best results and increasing the possibilities of future employment) and themselves (creating her/his own demand by working hard to create an individual style).